We build social impact brands.
1) We study what’s happening in the world around us.
2) We wonder how things could be different/better & generate ideas.
3) We envision, develop & acquire IP & strategic assets to bring our ideas to life.
4) We convene & partner to bring our ideas to market & together, we create Eclectic Alchemy®.
Our name also expresses how we work, blending the rigor of time-honored academic & business disciplines with a dose of childlike wonder.
Our Ideas
Using proprietary research algorithms based in sociology & mathematics, we rigorously study & measure societal and cultural trends.
We then leverage our deep understanding of the market landscape & customer needs to generate data-driven consumer insights to solve real-world social challenges,
and transform them into compelling & commercially viable brand concepts for maximum social impact.
Our IP Collection
Our strategic assets bring our Ideas to life, and are often inspired by the very things that make them beautiful in final form … art, literature, language.
Since 2017 we have accumulated a robust portfolio of unique, socially conscious intellectual property (IP) including:
Trademarks & Servicemarks
Brand names
Taglines
Branded Legal Entities
501(c)(3)’s and LLC’s
Copyrighted content
Website content & literary works
Educational & training modules
Franchise manuals
Digital assets
domain names
social media handles
Our Go-To-Market Strategy
We believe in the power of synergy and tackle challenges using an inter-disciplinary approach incorporating the best practices of non-profits, private industry, the arts, academia, & local government.
We go-to-market in 3 ways:
1. We launch our branded concepts using trademarks, copyrighted content & digital assets, often within a branded legal entity.
2. Partnership and/or asset licensing model.
3. IP/asset sales targeted to another organization based on a mutual strategic interest.
we target & strive to work with organizations committed to
social impact and sustainability.
